What is lacking in Japanese culture or a particular district? What unique business model can we introduce? These are the questions we ask ourselves as we expand our restaurant operations. To this end, we go beyond Japan to experience for ourselves a range of food cultures around the world. Our restaurants add the essence of the HUGE philosophy to all the elements that excite us in these experiences: the delicious authentic flavors, the atmosphere of the restaurants, and the way they have become part of the local culture.
We also listen to our staff of all ages, striving to create restaurants where they can share our excitement. We create 100% original restaurants that give consideration to the neighborhood and can become local assets. As people accept the restaurants we introduce, they become a familiar presence and an essential part of the local scene. We believe that restaurants can change culture.